Deciding between a news release and earned media coverage is a key decision for many organizations. While releasing a news release provides immediate control over your message and reach , it’s essentially promotional. Conversely , gaining press reporting from established sources carries far great

While a press release can kickstart the discussion about your organization, it’s usually considered a one-sided form of outreach. Genuine news attention, however, often holds considerably more influence when it comes to establishing company reputation . Receiving positive features in trusted outl